METHOD AND APPARATUS FOR MANAGING ADVERTISING

专利名称：METHOD AND APPARATUS FOR MANAGING

ADVERTISING

发明人：Suhrid Balakrishnan,DAVID LEE

APPLEGATE,SUMIT CHOPRA,SIMONURBANEK

申请号：US14805558申请日：20150722

公开号：US20150326905A1公开日：20151112

专利附图：

摘要：A system that incorporates teachings of the subject disclosure may include, for

example, determining identified impressions that are detected from consumption datacollected from a group of media processors where the identified impressions representviewing of selected content and where the consumption data indicates channel tuningevents at the group of media processors including changing of channels, applying a ridgeregression analysis to the identified impressions to determine a predicted number oftarget impressions per advertisement slot, and generating a media plan based on a ratioof an advertisement slot cost to the predicted number of target impressions peradvertisement slot. Other embodiments are disclosed.

申请人：AT&T INTELLECTUAL PROPERTY I, LP

地址：Atlanta GA US

国籍：US

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