酒店《公关部月度汇报展示》培训活动纲要

TRAINING ACTIVITY OUTLINE

培训活动纲要

Task 任^: Marketing Communications Monthly Presentation 展示

公^部月度 Code 序号： OH-SM-MC-A101

Objectives 目的：At the end of this session, each trainee will be able to fully understand

how to con duct Marketi ng Commu ni catio ns Mon thly Prese ntati on.

在此培训结束后，每一个学员都要了解公关部经理

月度汇报展示的内容和程序。

Standard 标准：

See Attached S&P.参见后附标准与程序。

Resources 培训器材： Whiteboard & Mark Pen。

白板、马克笔

Method 培训方式 Training Steps 培训步骤 Time 时间 Lecture 讲座式

The Mon thly MarCom Prese ntatio n is to review the Public Relati ons & Advertis ing issues. It is the best nt and departme nts concern ed.

公关部经理月度汇报展示会是回顾当月公关 广 告事项的会议；冋时也是公关部与饭店领导层 和部门经理沟通的最佳机会。

2min

cha nee to com muni cate with the hotel man ageme 2分钟

Group Discussi on 小组讨论

By prese nti ng figures and data, the MarCom Man ager will an alyze the curre nt market situatio n,

raise his concerns and listen to comments from other departme nts. This in cludes:

a. Media Impressi on b. Advertiseme nt

c. Promotional Collateral & Distribution d. Market and Media situati on an alysis e. Public Relations activities f.

Customer feedback g. Overview and proposal

通过数据展示，公关部经理分析当前的市场情况， 同时提出部门所关心的问题或是听取其它部门的意 见，这包括：

a. b. c. d. e. f. g.

媒体宣传指数 广告

促销宣传资料及分发 市场及媒体分析 公关部活动 客人反馈 回顾及建议

10 min 10分钟

10 min

1. Microsoft PowerPo int will be used to make the prese 10分钟

ntati on succ inct and explicit.

使用投影仪使展示简洁明了。

2. The prese ntati on will last no more tha n 45 minu tes.

3. 展示不超过45分钟。 4. Refer to the procedures 1-7

参看程序1-7条。

15 min 15分钟

10 min

a. What are to be covered in the prese ntati on 展示会的内容有哪些 b. What should be done to prepare for the prese ntati on 展示会需要做哪些准备工作 6. Summary with emphasis on the contents of the prese ntati on. 总结时将重点放在展示的内容上。 10分钟 8 min 8分钟