互联网金融对传统金融业的影响外文文献翻译

互联⽹⾦融对传统⾦融业的影响外⽂⽂献翻译(⽂档含中英⽂对照即英⽂原⽂和中⽂翻译)译⽂：

互联⽹⾦融对传统⾦融业的影响摘要

⽹络的发展，深刻地改变甚⾄颠覆了许多传统⾏业，⾦融业也不例外。近年来，⾦融业成为继商业分销、传媒之后受互联⽹影响最为深远的领域，许多基于互联⽹的⾦融服务模式应运⽽⽣，并对传统⾦融业产⽣了深刻的影响和巨⼤的冲击。“互联⽹⾦融”成为社会各界关注的焦点。

互联⽹⾦融低成本、⾼效率、关注⽤户体验，这些特点使其能够充分满⾜传统⾦融“长尾市场”的特殊需求，灵活提供更为便捷、⾼

效的⾦融服务和多样化的⾦融产品，⼤⼤拓展了⾦融服务的⼴度和深度，缩短了⼈们在时空上的距离，建⽴了⼀种全新的⾦融⽣态环境；可以有效整合、利⽤零散的时间、信息、资⾦等碎⽚资源，积少成多，形成规模效益，成为各类⾦融服务机构新的利润增长点。此外，随着互联⽹⾦融的不断渗透和融合，将给传统⾦融⾏业带来新的挑战和机遇。互联⽹⾦融可以促进传统银⾏业的转型，弥补传统银⾏在资⾦处理效率、信息整合等⽅⾯的不⾜；为证券、保险、基⾦、理财产品的销售与推⼴提供新渠道。对于很多中⼩企业来说，互联⽹⾦融拓展了它们的融资渠道，⼤⼤降低了融资门槛，提⾼了资⾦的使⽤效率。但是，互联⽹⾦融的跨⾏业性决定了它的风险因素更为复杂、敏感、多变，因此要处理好创新发展与市场监管、⾏业⾃律的关系。关键词：互联⽹⾦融；商业银⾏；影响；监管1 引⾔

互联⽹技术的不断发展，云计算、⼤数据、社交⽹络等越来越多的互联⽹应⽤为传统⾏业的业务发展提供了有⼒⽀持，互联⽹对传统⾏业的渗透程度不断加深。20世纪末，微软总裁⽐尔盖茨就曾断⾔，“传统商业银⾏会成为新世纪的恐龙”。如今，随着互联⽹电⼦信息技术的发展，我们真切地感受到了这种趋势，移动⽀付、电⼦银⾏早已在我们的⽇常⽣活中占据了重要地位。由于互联⽹⾦融的概念⼏乎完全来⾃于商业实践，因此⽬前的研究多集中在探讨互联⽹⾦融的具体模式上，⽽对传统⾦融⾏业的影响⼒分析和应对措施则缺乏系统性研究。互联⽹与⾦融⾏业⼀向是风险

投资的主战场，是思维模式的创新实验⽥，因此各种商业模式层出不穷，很难⽤⼀套固定的思维去分类、界定。互联⽹与⾦融的相互渗透与融合，是技术发展与市场规律要求的体现，是不可逆转的趋势。互联⽹带给传统⾦融的不仅仅是低成本与⾼效率，更在于⼀种创新的思维模式和对⽤户体验的不懈追求。⽽传统⾦融⾏业要去积极应对。互联⽹⾦融，对于这样⼀⽚⾜以改变世界的巨⼤蓝海，是⾮常值得投⼊精⼒去理顺其发展脉络，去从现有的商业模式中发现其发展前景的。

“互联⽹⾦融”属于最新的业态形式，对互联⽹⾦融进⾏探讨研究的⽂献不少，但多缺乏系统性与实践性。因此本⽂根据互联⽹⾏业实践性较强的特点，对市场上的⼏种业务模式进⾏概括分析，并就传统⾦融⾏业如何积极应对互联⽹⾦融浪潮给出了分析与建议，具有较强的现实意义。2互联⽹⾦融的产⽣背景

互联⽹⾦融是以互联⽹为资源平台，以⼤数据和云计算为基础的新⾦融模式。互联⽹⾦融借助于互联⽹技术、移动通信技术来实现资⾦融通、⽀付和信息中介等业务，是传统⾦融业与以互联⽹为代表的现代信息科技（移动⽀付、云计算、数据挖掘、搜索引擎和社交⽹络等）相结合产⽣的新兴领域。不管是互联⽹⾦融还是⾦融互联⽹，只是战略上的区别，并没有严格定义区分。随着⾦融与互联⽹的相互渗透与相互融合，互联⽹⾦融可以泛指⼀切通过互联⽹技术来实现资⾦融通的⾏为。互联⽹⾦融是互联⽹与传统⾦融相互渗透和融合的产物，这种崭新的⾦融模式有着深刻的产⽣背景。互联⽹⾦融的出现既源于⾦融主体对于降低成本的强烈渴求，也离不开现代信息技术迅猛发展提供的技术⽀撑。2.1 需求型拉动因素

传统⾦融市场存在严重的信息不对称，极⼤的提⾼了交易风险；移动互联⽹的发展逐步改变了⼈们的⾦融消费习惯，对服务效率和体验的要求越来越⾼；此外，运营成本的不断上升，都刺激着⾦融主体对于⾦融创新与改⾰的渴求；这种由需求拉动的因素，成为互联⽹⾦融产⽣的强⼤内在推动⼒。2.2 供给型推动因素

数据挖掘、云计算以及搜索引擎等技术的发展、⾦融与互联⽹机构的技术平台的⾰新、企业逐利性的混业经营等，为传统⾦融业的转型和互联⽹企业向⾦融领域渗透提供了可能，为互联⽹⾦融的产⽣和发展提供了外在的技术⽀撑，成为⼀种外化的拉动⼒。在互联⽹“开放、平等、协作、分享”的平台上，第三⽅融资与⽀付、在线投资理财、信⽤评审等模式的不断涌现，不仅使

得传统的⾦融市场格局发⽣了巨⼤的变化，也使现代信息科技更加便捷地服务于各⾦融主体。对于传统⾦融机构，特别是银⾏、证券和保险机构⽽⾔，机遇⼤于危机，发展胜过挑战。3互联⽹⾦融的构成主体3.1 资⾦供给者

介于互联⽹⾦融的综合性，其资⾦供给者不仅包括传统的⾦融机构，也包括渗透进⼊的互联⽹企业。就⽬前的市场结构⽽⾔，传统⾦

融机构主要有商业银⾏、证券、保险、基⾦和⼩额贷款公司，⽽新兴主体主要包括部分互联⽹企业，如亚马逊，还有⼀些以互联⽹为渠道的综合型公司。这些企业不仅是市场资⾦的供给者，更是将许多传统所谓的“低净值客户”纳⼊市场资⾦的供给⽅。在操作形式上，前者主要借助互联⽹将传统业务进⾏外化，后者主要通过互联⽹渠道将业务进⾏渗透，⽆论是外化还是渗透，⼆者都通过互联⽹渠道实现了⾦融业务的创新与改⾰。3.2 资⾦需求者

互联⽹⾦融模式下的资⾦需求者虽然没有突破传统的政府、企业和个体的范畴，但在惠及范围上却有着很⼤程度的改变。互联⽹⾦融的兴起和发展，特别是互联⽹企业的进⼊使得被排挤在传统⾦融机构门槛之外的、相对弱势的组织和个体需求者，有了⼀个更加便捷和⾼效的资⾦获取渠道。因此，互联⽹⾦融所带来的普惠性和包容性更胜以往的传统⾦融模式。3.3中介机构

互联⽹⾦融依靠⾼效、便捷的信息技术，极⼤降低了⾦融市场上存在的信息不对称，交易双⽅通过互联⽹直接对接，交易成本也⼤⼤降低，因此互联⽹⾦融主体对于中介机构的依赖性明显减弱，但并⾮意味着互联⽹⾦融市场就没有中介机构。就现阶段互联⽹⾦融的发展状况⽽⾔，第三⽅⽀付平台扮演了该领域中介机构的⾓⾊，不仅充当资⾦结算的平台，更是对资⾦供需的上下游环节进⾏多⽅位的整合，在满⾜资⾦⽀付的同时，起到资⾦配置的作⽤。尤其是在电⼦商务领域，这⼀功能更加明显。3.4 ⼤数据⾦融

⼤数据⾦融是指集合海量⾮结构化数据，通过对其进⾏深度挖掘与实时分析，掌握客户的交易信息、消费信息和消费习惯等，进⽽准确预测客户⾏为，使相关⾦融机构在产品设计、精准营销和风险管理等⽅⾯的效率得到极⼤提⾼。基于⼤数据的⾦融服务平台主要指拥有海量交易数据的电⼦商务企业所开展的⾦融服务。⼤数据的关键是从⼤量⽆序的数据中快速攫取有价值信息的能⼒，或者是从⼤数据资产中快速变现的能⼒。因此，⼤数据的信息处理往往与云计算结合在⼀起。4结论

互联⽹⾦融模式不仅能够产⽣巨⼤的社会效益，降低交易成本，提供⽐现有直接和间接融资更⾼的资源配置效率，为经济发展提供动⼒，还能够借助互联⽹及其相关软件技术淡化传统⾦融业的专业分⼯，使得⾦融参与者更加⼤众普通化，风险定价期限匹配等复杂交易也趋于简单化。由于互联⽹⾦融所涉⾜的领域主要集中在传统⾦融机构当前开发并不深⼊的领域，即传统⾦融的“长尾市场”，能够与原有的传统⾦融业务形成补充态势，所以短期内互联⽹⾦融从市场规模⾓度并不会对传统⾦融机构带来很⼤冲击，但是互联⽹⾦融的业务模式、创新思路以及其显现出来的⾼效率对于传统⾦融机构在理念上带来了较⼤的冲击，也带动了传统⾦融机构进⼀步加速与互联⽹的互相渗透与融合。原⽂：

Internet Finance's Impact on Traditional FinanceRamsey; Labored.Abstract

As the advances in modern information and Internet technology, especially the develop of cloud computing, big data, mobileInternet, search engines and social networks, profoundly change, even subvert many traditional industries, and the financialindustry is no exception. In recent years, financial industry has become the most far-reaching area influenced by Internet,after commercial distribution and the media. Many Internet-based financial service models have emerged, and have had aprofound and huge impact on traditional financial industries. \"Internet-Finance\" has win the focus of public attention.Internet-Finance is low cost, high efficiency, and pays more attention to the user experience, and these features enable it tofully meet the special needs of traditional \"long tail financial market\

financial services and diversified financial products, to greatly expand the scope and depth of financial services, to shortenthe distance between people space and time, and to establish a new financial environment, which effectively integrate andtake use of fragmented time, information, capital and other scattered resources, then add up to form a scale, and grow a newprofit point for various financial institutions. Moreover, with the continuous penetration and integration in traditional financial

field, Internet-Finance will bring new challenges, but also opportunities to the traditional. It contribute to the transformation ofthe traditional

commercial banks, compensate for the lack of efficiency in funding process and information integration, and provide newdistribution channels for securities, insurance, funds and other financial products. For many SMEs, Internet-Finance extendtheir financing channels, reduce their financing threshold, and improve their efficiency in using funds. However, the cross-industry nature of the Internet Finance determines its risk factors are more complex, sensitive and varied, and therefore wemust properly handle the relationship between innovative development and market regulation, industry self-regulation.Key Words：Internet Finance; Commercial Banks; Effects; Regulatory1 Introduction

The continuous development of Internet technology, cloud computing, big data, a growing number of Internet applicationssuch as social networks for the business development of traditional industry provides a strong support, the level ofpenetration of the Internet on the traditional industry. The end of the 20th century, Microsoft chairman Bill Gates, who

declared, \"the traditional commercial bank will become the new century dinosaur\". Nowadays, with the development of theInternet electronic information technology, we really felt this trend, mobile payment, electronic bank already occupies theimportant position in our daily life.

Due to the concept of the Internet financial almost entirely from the business practices, therefore the present study focused onthe discussion. Internet financial specific mode, and the influence of traditional financial industry analysis and countermeasures are lack of systemic research. Internet has always been a key battleground in risk investment, and financial

industry is the thinking mode of innovative experimental various business models emerge in endlessly, so it is difficult to usea fixed set of thinking to classification and definition. The mutual

penetration and integration of Internet and financial, is a reflection of technical development and market rules requirements,is an irreversible trend. The Internet bring traditional financial is not only a low cost and high efficiency, more is a kind of

innovative thinking mode and unremitting pursuit of the user experience. The traditional financial industry to actively respondto. Internet financial, for such a vast blue ocean enough to change the world, it is very worthy of attention to straighten out itsdevelopment, from the existing business model to its development prospects.

\"Internet financial\" belongs to the latest formats form, discusses the Internet financial research of literature, but the lack ofsystemic and more practical. So this article according to the characteristics of the Internet industry practical stronger, theseveral business models on the market for summary analysis, and the traditional

financial industry how to actively respond to the Internet wave of financial analysis and Suggestions are given, with strongpractical significance.

2 Internet financial background

Internet financial platform based on Internet resources, on the basis of the big data and cloud computing new financial model.Internet finance with the help of the Internet technology, mobile communication technology to realize financing, payment andinformation intermediary business, is a traditional industry and modern information technology represented by the Internet,mobile payment, cloud computing, data mining, search engines and social networks, etc.) Produced by the combination ofemerging field. Whether financial or the Internet, the Internet is just the difference on the strategic, there is no strict definitionof distinction. As the financial and the mutual penetration and integration of the Internet, the Internet financial can refer allthrough the Internet

technology to realize the financing behavior. Internet financial is the Internet and the traditional financial product of mutualinfiltration and fusion, the new financial model has a profound background. The emergence of the Internet financial is acraving for cost reduction is the result of the financial subject, is also inseparable from the rapid development of moderninformation technology to provide technical support.2.1 Demands factors

Traditional financial markets there are serious information asymmetry, greatly improve the transaction risk. Exhibition

gradually changed people's spending habits, more and more high to the requirement of service efficiency and experience; Inaddition, rising operating costs, to stimulate the financial main body's thirst for financial innovation and reform; This pulled bydemand factors, become the Internet financial produce powerful inner driving force.2.2 Supply driving factor

Data mining, cloud computing and Internet search engines, such as the development of technology, financial and institutionaltechnology platform. Innovation, enterprise profit-driven mixed management, etc., for the transformation of traditional industry

and Internet companies offered financial sector penetration may,for the birth and development of the Internet financial

external technical support, become a kind of externalization of constitution. In the Internet \"openness, equality, cooperation,share\" platform, third-party financing and payment, online investment finance, credit evaluation model, not only makes thetraditional pattern of financial markets will be great changes have taken place, and modern information technology is moreeasily to serve various financial entities. For the traditional financial institutions, especially in the banking, securities andinsurance institutions, more opportunities than the crisis, development is better than a challenge.