京东商城

Jingdong Mall

京东商城

1.Introduction company

Jingdong mall is China's largest integrated network retailers, Was established in 2004. So far it has developed into annual turnover of over yuan of large shopping website. Jingdong Mall become the most popular by the consumer in the electronic commerce field in China，and also becom the most influential one of e-commerce websites. The first quarter of 2012, Jingdong mall be the top of China's independent operation type B2C website with 50.1% of the market share.

京东商城是中国最大的综合网络零售商，是中国电子商务领域最受消费者欢迎和最具有影响力的电子商务网站之一。2012年第一季度，京东商城以50.1%的市场占有率在中国自主经营式B2C网站中排名第一。

2.The company’s slogan

To be the largest electronic commerce company,and then become one of the world’s top five strong.

As we know,Jingdong Mall is one of the largest B2C e-commerce website.Jingdong Mall always adhere to the uniqueness e-commerce mode of

operation,reduce intermediate links,and be sure in the first time for the consumer to provide high quality products and satisfactory service.

做中国最大，全球前五强电子商务公司

京东商城始终坚持以纯电子商务模式运营，缩减中间环节，为消费者在第一时间提供优质的产品及满意的服务。

3.Jingdong Mall business model

1．Business model

(1)The mian products

There are home appliances, digital communication, computer, household department stores, clothing apparel, books, food, online tourism, and other 12 categories and thousands of brand one million kind of high-quality goods online sales .

(2) The main service

In March 2009, jingdong mall established own express company, provide the high speed logistics distribution, improve service quality.At the same time, they launched a \"price protection\

to limit solve the trouble of consumer in maximum, protect the interests of consumers. Jingdong mall set up the operating integrity of the model with its own integrity idea for China's e-commerce enterprises .

2009 年 3 月，京东商城成立了自有快递公司，物流配送速度、服务质量得以全面提升。京东商城在为消费者提供正品行货、机打发票、售后服务的同时，还推出 了“价格保护”、“延保服务”等举措，最大限度的解决消费者的后顾之忧，保护了 消费者的利益。京东商城用自身的诚信理念为中国电子商务企业树立了诚信经营的榜样。

2.Profit model

(1) Direct sales

Direct sales has a advantage that it can earning spread between purchase price and sale price ,in other way they can reduce the spread and provide the cheapest goods for customer.

(2) Rent stores

In Jingdong mall websites,there are many virtual store,as you know,rent store need rental, landing product need fees, in addition transaction fees.It all belong to profit.

(3) Take money to investment

Jingdong mall on the third party payment platform have Cai FuTong(财付通),Kuai qian(快钱) and Zhi FuBao（支付宝）.There exiest delta-T between supplier's received by customer payment and customer payment . Jingdong mall can take the money to investment to make profit.

(4) Add Advertiser

At present, network advertising gradually be accepted by people, for some large media website is concerned, the network advertisement has become an important source of the business income.

（1）直接销售收入 赚取采购价和销售价之间的差价

（2）虚拟店铺出租费 店铺租金、产品登陆费、交易手续费

（3）资金沉淀收入 利用收到顾客货款和支付供应商的时间差产生的资金沉淀进行再投资从而 获得赢利。京东商城上第三方支付平台有财付通、快钱和支付宝。

（4）广告费 目前，网络广告逐步被人们接受，对于一些大型的媒体网站而言，网络广告已经成为其重要的经营收入来源之一。

4. Core competence

(1)Price

The price of a product more cheap ,Jingdong products low prices, is usually cheaper10% than others B2C e-shop , some of the price of the product will be cheap to 30%. Color TV than SuNing（苏宁） and GuoMei（国美）is usually cheaper 10% - 20%, some high-end foreign brand color TV will be cheap to 10000 yuan \".

(2) Ogistics

Jingdong mall build themselves system and get the the third party cooperation .At present Jingdong mall have been set up six big logistics center in China, and at the same time, more than 300 cities in the country to establish the core city distribution, made logistics services more quickly.

Jingdong in north China, east China, south China, southwest established four logistics center covers all major cities throughout the country. In March 2009, Jingdong mall established own express company. Since 2009, in succession jingdong mall set up city distribution station in China more than 40 a major cities, to provide full service for users. In addition, Beijing, Shanghai, guangzhou, chengdu the four logistics center has also expand more than 120000 square meters. The beginning of April 2010, jingdong mall in Beijing and other cities take the lead in put out \"211 time limit to reach\" distribution services, in the whole nation to realize \"after 100 points\" service commitment.

(3)service

Jingdong mall attaches great importance to after-sales service, Try his best to let customers obtain the biggest safeguard

（1）产品价格更低廉 京东的产品价格低， 通常比别人要便宜 10%，有些产品的价格会便宜到30%。彩电比苏宁和国美通常要便宜10%—20%，一些高端的国外品牌彩电会便宜到1万元”。

（2）建立自己的物流体系，与第三方合作，高校代理。

物流服务更快捷 京东在华北、 华东、 华南、 西南建立了的四大物流中心覆盖了全国各大城市。 2009 年 3 月，京东商城成立了自有快递公司，物流配送速度、服务质量得 以全面提升。 2009 年至今，京东商城陆续在天津、苏州、杭州、南京、深圳、宁波、无 锡、济南、武汉、厦门等 40 余座重点城市建立了城市配送站.此外，北京、上海、广州、成都四地物流中心也已扩容超过 12 万平方米。 2010 年 4 月初，京东商城在北京等城市率先推出“211 限时达”配送服务，在 全国实现“售后100分”服务承诺。