Video signal provided with advertising

专利名称：Video signal provided with advertising发明人：MARINUS HENDRIKUS PETRUS CORNELIS

VAN GILS

申请号：AU3617801申请日：20010118公开号：AU3617801A公开日：20010731

摘要：The invention relates to a video-signal, for instance a TV-signal for transmittingvia the broadcasting system which is adapted to represent a scene for transmitting viathe broadcasting system and which is adapted to reproduce in the scene a part-imagewhich fills a part of the image and which is independent of the scene, wherein the part-image represents an advertising message. This structure provides the option of

presenting such a form of advertising instead of an identification symbol of a broadcasteror in addition to such a symbol. The part-image will of course provide only a limited area.It is therefore only possible here to present an identification symbol or logo, brand orthe like. In view of the fact that many advertisers only seek brand awareness. this doesnot have to form a problem per se. According to a first preferred embodiment the part-image is placed in a corner of the image. As experience in broadcasting channel

identifications shows, this is a position which is not perceived by the viewer as being verydisturbing.

申请人：C.M. VAN GILS LEDERWAREN AGENTUREN

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