专利名称：Content item selection based on
presentation context
发明人：Alexander Collins,Gary Sivek申请号：US14936844申请日：20151110公开号：US09805102B1公开日：20171031
专利附图：
摘要：Methods, systems, and apparatus for selecting content items based onpresentation context are presented. In one aspect, a method includes for each of aplurality of content item slots of a resource: obtaining first performance data based on a
performance of content items that were presented in a navigational context in thecontent item slot; obtaining second performance data based on a performance ofcontent items that were presented in a non-navigational context in the content item slot;determining, from the first and second performance data, a navigational performanceadjustment factor for the content item slot, the navigational performance adjustmentfactor indicating, for the content item slot, a performance of content items presented inthe navigational context relative to a performance of content items presented in the non-navigational context.
申请人：Google Inc.
地址：Mountain View CA US
国籍：US
代理机构：Fish & Richardson P.C.
更多信息请下载全文后查看
因篇幅问题不能全部显示，请点此查看更多更全内容