2014年剑桥商务英语初级考试试题及答案解析(十四)

一、READING (PART ONE )（本大题5小题．每题1.0分，共5.0分。 ● Look at the questions 1--5. ● In each question, which sentence is correct? ● For each question, mark one letter (A, B or C) on your Answer Sheet. ） 第1题

Taylor rang—order for desks held up by strike. They expect to despatch them on 10th May. What is the problem with the order? A. The goods are delayed. B. The goods are lost. C. The goods are damage

【正确答案】：A 【本题分数】：1.0分 【答案解析】

[精析] 本题意：Taylor打电话来了一询问他们预定的因罢工而停止生产的桌子。他们希望5月10号可以发货。hold up是“阻碍”的意思。选项A：订单中的货物延期了，delay意思是延迟、耽搁。生产被阻碍了，货物自然不能如期交付，所以会延期，只有A与之相符。故选A。 第2题

Do not despatch the goods until you have received the cheque. A. Check the goods before you dispatch them.

B. If you have not got the cheque, do not send out the goods. C. You can send out the goods only after you have checked them.

【正确答案】：B 【本题分数】：1.0分 【答案解析】

[精析] 本题意：收到支票后才可以发货。选项 B：如果没有收到支票，不可以发货。B与题意相符。故选B。 第3题

Ring 8881673 to place an advertisement in this magazine. A. You can write advertisement on this magazine. B. You can advertise if you ring this number. C. You can make telephone calls from her

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【正确答案】：B 【本题分数】：1.0分 【答案解析】

[精析] 本题意是：在此杂志登广告，拨打8881673。选项B：如果拨打这个号码就可以登广告。注意advertise是动词，意思为“打广告、登广告”。只有B与题意相符。故选B。 第4题

MANUFACTURER'S NOTICE Please return any goods damaged during transportation within two weeks of delivery, for immediate replacement.

A. Goods damaged during transportation must be replaced immediately. B. If this product arrives damaged, send it back within a fortnight. C. If you require a refund, send the product back immediately.

【正确答案】：B 【本题分数】：1.0分 【答案解析】

[精析] 本题意：如果货物在运输途中有损坏，请在货到以后两星期内将其返回，以便立即更换。选项B意思：如果货到时有损坏，请在两星期内将其返还。fortnight是“两星期、十四天”的意思。B与题意相符。故选B。 第5题

Tick if you wish to make an immediate purchase. You have to tell the company if you want A. to buy the product. B. more information.

C. a product demonstration.

【正确答案】：A 【本题分数】：1.0分 【答案解析】

[精析] 本题意：如果想要立即购买，请打钩。选项A：如果想买产品请告诉公司，purchase是“购买”的意思，A与题意相符。故选A。

二、READING (PART TWO )（共5小题,共5.0分）● Look at the departments below. ● For questions 1--5, decide which department (A-H) does this job. ● For each question, mark the correct letter (A--H) on your Answer Sheet. 第1题

A B C D

Quality Control Packing Line Research & Development

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Despatch

E F G H Canteen Production Line Washroom Warehouse Mr Li needs to get changed and freshen up after her shift. 【正确答案】：G 【本题分数】：1.0分 【答案解析】

[精析] 本题意是：李先生需要换衣服并梳洗一番，让自己下班后精神饱满。所以他最应该去的地方是Washroom，洗漱间。故选G。 第2题

Mr Zhang wants to research how the goods are currently manufactured. 【正确答案】：F 【本题分数】：1.0分 【答案解析】

[精析] 本题意是：张先生想要调查货物是如何生产出来的。所以他应该去生产线Production line来了解情况。故选F。 第3题

Mr Wang needs to take sample products for inspection. 【正确答案】：A 【本题分数】：1.0分 【答案解析】

[精析] 本题意是：王先生需要抽查一些样品来检查。选项Quality Control是“质量监督部”，在这里抽样来检查产品质量。故选A。 第4题

Mr Cheng needs to check the quality of the storage facilities. 【正确答案】：H 【本题分数】：1.0分 【答案解析】

[精析] 本题意是：程先生要检查仓储设备的质量。Warehouse仓库。故选H。 第5题

Mr Liu wants to see what happens to the goods after they have been packed. 【正确答案】：B 【本题分数】：1.0分 【答案解析】

[精析] 本题意是：刘先生想看看货物包装后发生了什么事。despatch货运部，就是发货的地方，在这个地方自然可以知道如何处理包装好的货物。故选B。

三、READING (PART FOUR )（共7小题,共7.0分）● Read the following passage. ● Are sentences 1--7 \"Right\" or \"Wrong\"? If there isn't enough information to answer

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\"Right\" or \"Wrong\choose \"Doesn't say\". ● For each sentence 1--7, mark one letter (A, B or C) on your Answer Sheet. 第1题 I would like to apply for the post of Personnel Officer with this Bank, as advertised in the Doily News on 8 October.

I hove a BA in French from the University of London. I am following a port- time course in Personnel Management at the Oxford College of Management, and I hope to pass the Diploma in Personnel Management at the end of December.

When I left university, I worked for a year In a computer company near Cambridge. Then I moved bock to London to work as a French teacher in a large school, where I stayed for two years. During this time, I did some port-time work as a language trainer with factory managers, which I very much enjoyed.

Three years ago, I Joined Carter's Bank, where for the past year I have worked as Assistant Personnel Officer, dealing mainly with complaints from members of staff. Having worked in a similar organisation to yours, I feel I am fully prepared for the challenges of this job. Yours faithfully, Angela Varley

Ms Varley is applying for a job with the Daily News. A Right B Wrong

C Doesn't say 【正确答案】：B 【本题分数】：1.0分 【答案解析】

[精析] 题干意思：Varley女士正在申请《每日新闻》的一个职位。文中第一段说她是想申请银行人事部主任这一职位，这个招聘启事是刊登在《每日新闻》上。所以题干说法不正确。故选B。 第2题

She obtained a Diploma in Personnel Management in December. A Right B Wrong

C Doesn't say 【正确答案】：B 【本题分数】：1.0分 【答案解析】

[精析] 题干意思：她已在12月份取得了人事管理的文凭。原文第二段：„，and I hope to pass the Diploma in Personnel Management at the end of December. 她希望能在12月底拿到人事管理的文凭，就是说现在并没有拿到。所以题干所说的不正确。故选B。 第3题

She worked as a computer operator after university. A Right

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B Wrong

C Doesn't say 【正确答案】：C 【本题分数】：1.0分 【答案解析】

[精析] 题干意思：大学毕业后她做过电脑操作员。原文第三段：When I left university, I worked for a year in a computer company near Cambridge. 大学毕业后，她在剑桥附近的一家电脑公司工作。不过在电脑公司做什么职位，并没有提及。故选C。 第4题

While Ms Varley was a school teacher, she also taught company executives. A Right B Wrong

C Doesn't say 【正确答案】：A 【本题分数】：1.0分 【答案解析】

[精析] 题干意思：Varley在做学校老师的同时，还在给一些公司高管讲课。executive是“执行官，高层管理者”的意思。原文第三段提到了她在大型学校教法语的两年，兼职为工厂经理做语言培训。所以题干正确。故选A。 第5题

In her present job, she has responsibility for internal personnel problems. A Right B Wrong

C Doesn't say 【正确答案】：A 【本题分数】：1.0分 【答案解析】

[精析] 题干意思：她目前的工作是负责内部人事问题。原文第四段提到她从去年起开始做人事部主任助理，主要处理员工的投诉。题干意思与原文相符，故选A。 第6题

She enjoys working at Carter's Bank. A Right B Wrong

C Doesn't say 【正确答案】：C 【本题分数】：1.0分 【答案解析】

[精析] 题干意思：她喜欢在卡特银行工作。原文第三段提到她喜欢教授公司经理语言这一兼职，不过并没有提到是否喜欢在卡特银行的工作，不要混淆这两者。故选C。 第7题

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Ms Varley thinks she would be suitable for the job because of her previous experience. A Right B Wrong

C Doesn't say 【正确答案】：A 【本题分数】：1.0分 【答案解析】

[精析] 题干意思：Varley女士认为由于她以前先关的工作经验，她可以胜任这份工作。原文最后一段：由于我在与贵银行相同性质的公司工作过，我认为我充分准备好了迎接这项工作的挑战。故选A。

四、READING (PART FIVE )（共6小题,共6.0分）● Read the passage below. ● For each question 1--6, choose the correct answer. ● Mark one letter (A B or C) on your answer sheet. 第1题

BUSINESS TELECARD INTERNATIONAL

You can use your Business Telecard International at any card phone in the UK. Here is some information about making international phone calls.

You can now phone almost any country in the world, although in some cases you can only call major cities. When you cannot make direct dialling calls, you can ask the international operator to help you. This is more expensive and takes more time, but it may be helpful if you want to speak to a particular person and no one else; in this case you should ask for a “person-to-person” call. Even more expensive is a reverse charge call where the person who receives the call pays.

If the international line is busy, you can reserve a call; explain the number you want and the operator will call you back when the line is free.

You can save money by calling outside office hours, e.g. early in the morning, late at night, and on Sundays. Remember that the time may be different in the country you are calling. International time is based on GMT (Greenwich Mean Time); London is on GMT and Moscow, for example, is 3 hours ahead. There is one problem; change to DST (Daylight Saving Time) for the Summer. In the UK, clocks are put forward one hour in Spring and put back in Autumn, and so London is actually one hour ahead of GMT in the Summer. If you are unsure about the time, the operator-will help you. You can use your Business Telecard International for domestic calls as well, but there will be an additional charge over the standard rate. What is the most expensive type of call? A Reverse charge call. B Through the operator. C Direct dial. 【正确答案】：A 【本题分数】：1.0分 【答案解析】

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[精析] 题目问题：拨打哪种电话收费最高?从原文第二段找信息：有接线员帮助的电话较贵。但注意：Even more expensive is a reserve charge call where the person who receives the call pays．更贵的是接电话人付费的预订收费电话。选项A正是预订收费电话。故选A。 第2题

What can you do if the international line is engaged? A Call back outside office hours. B Make a “person-to-person” call. C Book a call. 【正确答案】：C 【本题分数】：1.0分 【答案解析】

[精析] 题目问题：如果国际线路繁忙，你该怎么办?原文第三段：If the international call is busy, you can reserve a call. 如果国际线路繁忙，你可以预订电话。选项C正是预订电话的意思。注意：book与reserve一样，有“预订，预留”的意思。故选C。 第3题

When is it cheaper to make an international call? A 12a.m. B 6 p.m. C 11 p.m.

【正确答案】：C 【本题分数】：1.0分 【答案解析】

[精析] 题目问题：什么时候打国际电话便宜些?原文第四段：You can save money by calling outside office hours，e.g. early in the morning, late at night, and on Sundays. 如果在办公以外的时间，比方说大清早、深夜和周日的时候拨打电话，你可以省些钱。选项C：晚间11点，也就是深夜，与原文相符。故选 C。 第4题

How many hours is Moscow ahead of London during the summer? A 2 B 4 C 6

【正确答案】：A 【本题分数】：1.0分 【答案解析】

[精析] 题干问题：夏季时，莫斯科比伦敦早几个小时?由原文第四段内容可知：伦敦夏天比格林尼治时间早1个小时；莫斯科比格林尼治时间早3个小时，所以推出莫斯科比伦敦早2个小时。故选A。 第5题

What must you do if you use your telecard to make a local call? A pay salary

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B pay extra

C use a card phone 【正确答案】：B 【本题分数】：1.0分 【答案解析】

[精析] 题干问题：如果使用电话卡拨打本地电话，你必须怎样?原文最后一段可知：使用国际商务电话卡拨打国内电话，会在标准收费率的基础上另外收费。选项B正是多付钱的意思，extra有“多余的、额外的”意思。故选 B。 第6题

What should you do if you want to make a cheaper daytime call? A ask the operator B change to DST C phone on Sunday 【正确答案】：C 【本题分数】：1.0分 【答案解析】

[精析] 题干问题：如果你想在白天拔打电话，怎样做才能花费较少些?此题精析与25题相似，想省钱就在一大清早、深夜或是周日的时候拨打。选项C正好是在周日拔打电话的意思。故选C

五、READING (PART SIX )（共11小题,共12.0分）● Read the business letter below. ● Choose the correct word to fill each gap, from A, B or C below. ● For each question 1-12, mark one letter (A, B or C) on your Answer Sheet. 第1题

We support a staff development programme for all our employees. Courses are divided (1) two categories: technical training and personal development.

In the first year of training, staff follow a structured personal development programme

(2) is designed to teach the skills needed (3) succeed in the commercial world communication and business awareness, for example. 4) the same time, technical training courses teach the skills needed for a particular job, (5) as product design techniques.

In addition to training, there is (6) regular individual supervision. (7) recruits have a training manager, who guides their individual staff development. Practical experience is gained in the company while (8) on a variety of team projects. These projects (9) last for a few months or for several years. The company provides a friendly atmosphere where we have managed to maintain (10) the pressures of rapid growth. This continuing growth contributes (11) a stimulating, exciting workplace, and creates excellent prospects for the individual at all levels (12) the organization. A into B from C by

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【正确答案】：A 【本题分数】：1.1分 【答案解析】

[精析] be divided into是固定词组，表示“被分成„„”Courses are divided into two categories. 课程分为两类be divided by表示“被„„分割”。故选A。 第2题 A who B which C where

【正确答案】：B 【本题分数】：1.1分 【答案解析】

[精析] which引导定语从句并在从句中作主语，指代structured personal development programme. 故选B。 第3题 A for B to C of

【正确答案】：B 【本题分数】：1.1分 【答案解析】

[精析] need后面是动词succeed，要用to；如果是for或of，后面动词应该是现在分词-ing形式。故选B。 第4题 A At B In C During

【正确答案】：A 【本题分数】：1.1分 【答案解析】

[精析] at与the same time搭配，表示“与此同时”。故选A。 第5题 A so B like C such

【正确答案】：C 【本题分数】：1.1分 【答案解析】

[精析] 列举事例时用such as，例如。故选C。

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第6题 A Every B All C whole

【正确答案】：B 【本题分数】：1.1分 【答案解析】

[精析] every后面应接名词单数，whole前面应有定冠词，都不合要求。故选B。 第7题 A work B worked C working

【正确答案】：C 【本题分数】：1.1分 【答案解析】

[精析] while引导的状语从句，表示伴随动作，后面的动词用-ing形式。故选C。 第8题 A may B ought C need

【正确答案】：A 【本题分数】：1.1分 【答案解析】

[精析] 后面说几个月到几年也未可知，前面就不能用ought应该或need需要，而要用may也许，表示猜测。故选A。 第9题 A however B despite C although

【正确答案】：B 【本题分数】：1.1分 【答案解析】

[精析] however和although都是连接句子用的，despite后可以接名词、代词、名词词组等。故选B。 第10题 A through B across C to

【正确答案】：C 【本题分数】：1.1分

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【答案解析】

[精析] contribute to促成，和后面描绘的工作环境搭配。故选C。 第11题 A between B under C within

【正确答案】：C 【本题分数】：1.1分 【答案解析】

[精析] with in的意思是“内部，以内的”，indMdual at all levels with in the organization公司内部各级人员。故选C。

none、六（共READING (PART SEVEN )小题,5共分）5.0 第1题 To: John From: Ben

Date: 8.5. 2008 Message:

I came across this advertisement in HOUSING MAGAZINE and thought the apartments might be suitable for our staff. Please fill in the Apartment Location Information Form and pass it on to Mr Hu, the Purchasing Manager. Lucky Apartment Building

* Located on Lucky Street, three miles from the city centre, 15 minutes' drive to the airport.

* Equipped with IDD lines. * Outdoor pool, tennis court.

2

* Unit size from 120 m.

CONTACT US TODAY FOR MORE DETAILS Tel: 8881969 Fax: 8881968

Apartment Location Information Form STREET: (1) ______ UNIT SIZE: (2) ______

DISTANCE FROM CITY CENTRE: (3) ______ COMMUNICATIONS: (4) ______

LEISURE FACILITIES: Outdoor pool, (5) ______ CONTACT: Tel: 8881969, Fax: 8881968 【正确答案】：答案:LUCKY STREET [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息：Located on Lucky Street.位于幸运街。 第2题

2

【正确答案】：答案:120 m

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[本题分数]： 1.0 分 【答案解析】

2

[精析] 原文信息：Unit size from 120 m. 第3题

【正确答案】：答案:THREE MILES [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息：three miles from the city centre. 第4题

【正确答案】：答案:IDD lines [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息：Equipped with IDD lines.安装了国际长途直接电话线。IDD是 international direct dialing的缩写。Communications就是通讯设备的意思。 第5题

【正确答案】：答案:tennis court [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息：outdoor pool, tennis court.

七、WRITING（PART ONE）（本大题1小题．每题5.0分，共5.0分。 ） 第1题 · You want the senior Secretary in the General Office to order some office equipment. You need a portable computer, a carrying case and also a small cassette recorder. · White a note to her. · asking for what you need · saying why you need it · saying when you need it.

· Write 30-40 words on your Answer Sheet. MEMO

To: Mrs. Linda Short

Senior Secretary, General Office Message:

_________________________________ _________________________________ _________________________________ 【正确答案】：答案: To: Mrs. Linda Short

Senior Secretary, General Office

Message: I am writing to order a portable computer, carrying case and a small cassette recorder for an important conference to be held next Friday. Will you purchase them as soon as possible? Thank you.

[本题分数]： 5.0 分 【答案解析】

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[妙句]

I am writing to order„

Will you purchase them as soon as possible?

八、WRITING（PART TWO ）（本大题1小题．每题5.0分，共5.0分。 ） 第1题

· Read part of a letter your boss has received from Mrs Jenkins, a conference organizer.

I am writing to ask if you would attend a business conference on 17 November, and give a talk on an area of your work.

Accommodation and the use of a car can be provided as you wish if you can attend, please confirm the subject of your talk, and what accommodation, if you would need. Looking forward to hearing from you.

· Your boss has asked you to reply to the letter, accepting the invitation. · Write your letter to Mrs Jenkins: · accepting the invitation

· saying what the subject of your boss's talk will be

· saying why this subject is of interest to your boss at the moment · requesting a hotel room.

· Write 60-80 words on your Answer Sheet. · Do not include any postal addresses. 【正确答案】：答案: Dear Mrs Jenkins, Thank you for your kind invitation to attend your business conference on 17 November. I am greatly honored to attend the conference and I would like to give a brief talk on Team Management. As is known to all, high performance teams can really work wonders in the modern business world.

I am planning to arrive on 16 November. Could you please book a room for me near the conference venue for two nights? I appreciate your help. Your sincerely, Tim Smith

[本题分数]： 5.0 分 【答案解析】 [妙句]

Thank you for your kind invitation to attend your business conference.

I am greatly honored to attend the conference and I would like to give a brief talk on Team Management. I appreciate your help.

none、九（共LISTENING (PART TWO ) 小题,7共分）7.0 第1题

Company: GOLD EXPRESS Started in: (1) ______

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Most recent turnover: (2) ______ Growth over 5 years: (3) ______ % Managing Director: Peter (4) ______ Total number of customers: (5) ______ Number of employees: (6) ______

Recent staff questionnaire showed: (7) ______ % enjoyed their work. 【正确答案】：答案:1976 [本题分数]： 1.0 分 【答案解析】 [听力原文] 9-15

M: Gold Express. Jim Davenport.

W: Morning. This is Anna Marsh from Business Review. You said you'd give me some information for the article I'm doing on delivery companies. M: Ah, yes.

W: So, when did “Gold Express” start doing business?

M: Well, it had been in business for 10 years when I joined it in 1986, so that means it was set up in 1976.

W: I see. And what's your annual turnover?

M: ￡118 million last year—that's ￡12 million more than the year before. W: That's fantastic.

M: Most similar companies have only grown by 8 to 9 percent in the last 5 years, but our business has grown by percent in that time. I think that's due to our MD, Peter Mackintosh.

That's spelled M-A-C-K-I-N-T-O-S-H. He's done a great job. W: What ideas has he brought to the company?

M: Well, first a very positive attitude to customer opinion. We have 120,000 customers, and we send questionnaires to 4,000 of those every 8 weeks. W: That must be very useful for you.

M: And we encourage all our staff—there are 7,500 now, because we've taken on another 450 this year-to give opinions too.

Last month 76 percent of staff said they were “totally satisfied” with their work here—that's 10percent more than last time! W： That's great, thanks.

[精析] 题目：公司哪年成立的?原文信息：so that means it was set up in 1976． 第2题

【正确答案】：答案:￡118 million [本题分数]： 1.0 分 【答案解析】

[精析] 题目：最近的营业额是多少?原文信息：￡118 million last year—that's ￡12 million more than the year before. 所以可知推出去年的营业额就是最近的，答案即是 ￡118 million． 第3题

【正确答案】：答案: [本题分数]： 1.0 分

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【答案解析】 [精析] 题目：过去五年增长率?原文提到过去五年大多数公司增长只有8%到9%，但是我们公司在这期间增长%。 第4题

【正确答案】：答案:Mackintosh [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息：I think that's due to our MD, Peter Mackintosh. 第5题

【正确答案】：答案:120,000 [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息：we have 120,000 customers. 第6题

【正确答案】：答案:7,500 [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息：and we encourage all our staff—there are 7,500 now. 第7题

【正确答案】：答案:76 [本题分数]： 1.0 分 【答案解析】 [精析] 题目：最近员工问卷调查显示百分之多少喜欢他们的工作?原文信息：Last month 76% of staff said they were“totally satisfied”with their work here. none、十（共LISTENING (PART THREE ) 小题,7共分）7.0 第1题

CUSTOMER DETAILS Name: (1) ______

Company: Greenlight (2) ______ Company address: (3) ______ House (4) ______

Phone No: (5) ______ Fax No: 7783708

Order details: (6) ______ Quantity/Amount: (7) ______ 【正确答案】：答案:Davies [本题分数]： 1.0 分 【答案解析】 [听力原文] 16-22

M: Is that Office Supplies Unlimited? W: Yes, can I help you?

M: Yes, I'd like to make an order, please.

W: Certainly, sir. Could you give me your name, please?

M: Yes. I'm Mr. Davies, that's D-A-V-I-E-S, and I work for the Greenlight Trading

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Company.

W: And the address?

M: Oberoi House, in Stubbs Road. W: Sorry. Did you say Sums Road? M: No, Stubbs, S-T-U-double B-S.

W: Thanks. And could you give me your phone number?

M: Yes, It's 7783706, but it's usually better to fax me on 7783708. W: And what do you want to order? M: Six computer desks. W: With chairs?

M: No, we have those already.

W: Fine, Mr. Davies we'll have those sent immediately, with an invoice of course. M: Thank you.

[精析] 原文信息：Could you give me your name, please? Yes, I am Mr. Davies, that's D-A-V-L-E-S. 第2题

【正确答案】：答案:Trading company [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息：and I work for the Greenlight Trading Company. 第3题

【正确答案】：答案:Oberoi [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息：and the address? Oberoi House, in Stubbs Road. 第4题

【正确答案】：答案:Stubbs Road [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息：and the address? Oberoi House in Stubbs Road. 第5题

【正确答案】：答案:7783706 [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息；Could you give me your phone number? Yes, it's 7783706. 第6题

【正确答案】：答案:Computer desks [本题分数]： 1.0 分 【答案解析】

[精析] 原文信息：what do you want to order? Computer desks. 第7题

【正确答案】：答案:6 [本题分数]： 1.0 分 【答案解析】

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[精析] 原文信息：six computer desks.

十一、LISTENING (PART FOUR ) （共8小题,共8.0分）● Listen to the talk on import regulations. ● For each questions 1--8, mark one letter (A, B or C) for the correct answer? ● After you have listened once, replay the recording. 第1题 The interview is conducted to discuss the significance of sales figures in recession and

A their effect on manufacturers.

B the importance of reducing prices for manufacturers in recession. C the way to keep skilled workers in a recession. 【正确答案】：A 【本题分数】：1.0分 【答案解析】

[听力原文] 23-30

W: Hello, Mr. Hall. It's nice to have you here with our listeners and talk about sales in recession today.

M: It is my honor, Miss Scott.

W: So, what do you think of sales figures?

M: Well, sales figures are very important indicators often used as evidence of the general health of the economy. In a recession, any rise in high street sales is usually quoted by government ministers as evidence of the increase in consumer confidence that is the first step on the road back to economic growth. W: Really? M: Yes. In free market terms, sales figures reflect the state of local market forces at any one place and at any one time. They show the amount of a product that the public wants to buy at the current price. W: I see.

M: To a large extent, this is true. At times of falling sales, high street shops are forced to reduce prices-with out-of-season sales, special offers and even “closing down” sales. Newspapers are full of advertisements for special offers on consumer durables, cars, for example, or computers and video recorders. W: Then what is the reason of price reduction for these goods?

M: The reason why these goods become the ones that are most frequently discounted in times of recession is that they are the most expensive in terms of their

opportunity cost. Opportunity cost is their relative value to buyers compared to the value of alternative goods and services on which they may want to spend that same amount of money. If you have the money, you can buy a CD player or go on a short holiday, but you cannot do both. W: Interesting. M: Even more important, perhaps, is the consumer's fear of his or her personal future. In recessions come job losses, with job losses comes an increased reluctance to spend. It is expensive luxuries such as videos that are the first items to be cut from household budgets. People feel the need to save against the possible future loss

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of income. In recessions, a greater proportion of the public's income is saved than in times of economic growth.

W: That is true. Then this must exert some effect on manufacturers?.

M: Certainly. The effect of all this on manufacturers can easily be seen. Falling sales lead to production cut-backs. This results in the under-capacity of plant and machinery. Since fixed overheads remain basically the same, other ways of cutting back on costs and thus of reducing prices have to be found. Almost always, this is achieved through cutting back on jobs. W: So, many people will lose their jobs.

M: Yes, but therein lies the problem. Although, for a manufacturer, cutting back on the workforce is a relatively simple short-term solution it is not necessarily the best long-term strategy. In certain key industries, skilled labor is hard to find and keep. The job market can fluctuate as erratically as the consumer market. W: What do manufacturers usually choose to do accordingly?

M: Manufacturers, therefore, tend to wait longer before they lay off any staff than they would do if they were obeying market forces. In order to keep these workers fully occupied, companies may have to depress prices artificially to a point lower than that demanded by prevailing market forces, merely in order to maintain

production levels. It is almost certainly true, therefore, that there are forces at work at the time when an economy is entering a recession that distort the real value of sales figures. It may also be true that, on the way out of a recession, or in a boom period, the competition for scare labor has the same distorting effect. W: Thank you very much, Mr. Hall.

[精析] 本题考查考生对对话内容大意的理解。对话首先讨论了销售数据在经济衰退期间中的重要性，接着有讨论了销售数据对生产商的影响。由“This must exert some effect on manufacturers.”可知，正确的答案是A。 第2题

According to Mr. Hall, sales figures are very important indicators that are often used

A as tools for manufacturers to make their production plans. B as means of reducing prices of goods.

C as evidence of the general health of the economy. 【正确答案】：C 【本题分数】：1.0分 【答案解析】

[精析] 本题询问销售数据作为重要的标准用于衡量什么?根据“sales figures are very important indicators often used as evidence of the general wealth of the economy.”销售数据可以用来衡量经济运行的健康状况。故选C。 第3题

What do sales figures reflect in free market terms?

A They reflect the manufacturers' decision of production cut-backs.

B They reflect the state of local market forces at any one place and at any one time. C They reflect the demands and supplies of a corporation.

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【正确答案】：B 【本题分数】：1.0分 【答案解析】

[精析] 题目：自由市场情况下，这些销售数据反映什么?对话中提到“In free market terms, sales figures reflect the state of local market forces at any one place and at any one time.”在自由市场下，销售数据会反应某地点某时间市场供需状况。故选B。 第4题

At times of falling sales, high street shops are A forced to reduce prices.

B encouraged to prolong their business hours. C stimulated to sell more goods than ever. 【正确答案】：A 【本题分数】：1.0分 【答案解析】

[精析] 在销售额不断下降的情况下，专卖店会受到什么影响?根据对话内容，“At times of falling sales, high street shops are forced to reduce prices.”在销售额不断下降的情况下，专卖店会被迫降价促销。故选A。 第5题

According to Mr. Hall, what is opportunity cost?

A It is the relationship between two kinds of goods or services that customers may want to buy.

B It is people's choice of goods and services at similar prices.

C It is the relative value of goods to buyers compared to the value of alterative goods and services on which they may want to spend that same amount of money. 【正确答案】：C 【本题分数】：1.0分 【答案解析】

[精析] Hall机会成本下的定义是什么?对话中 Hall先生提到“Opportunity cost is their relative value to buyers compared to the value of alternative good services on which they may want to spend that same amount of money.”机会成本就是用相同数额的钱购买其他同等价值的商品给购买者造成的相对价值差额。故选C。 第6题

In recessions,

A a smaller proportion of the public's income is saved than in times of economic growth.

B a greater proportion of the public's income is saved than in times of economic growth.

C people feel the need to spend more money. 【正确答案】：B 【本题分数】：1.0分 【答案解析】

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[精析] 在经济衰退中，人们的储存行为会有什么变化。“In recession, a greater proportion of the public's income is saved than in time of economic growth.”可知，在经济衰退期间，人们会比经济增长期存储更多的钱。故选B。 第7题

According to Mr. Hall, what is the effect of falling sales on manufacturers? A Falling sales lead to production cut-backs, which is achieved through laying off worker?

B Falling sales cause manufacturers to reduce the scale of their corporations. C Falling sales stimulate manufacturers to find new ways to develop production. 【正确答案】：A 【本题分数】：1.0分 【答案解析】

[精析] Hall先生认为销售额下降会对生产商造成什么影响?根据“Falling sales lead toproduction cut—backs.”和，通过“cutting back on jobs”来实现降低成本，下调价格。故选A。 第8题

What do manufacturers tend to do before they take any action on the workforce in times of recession?

A They tend to lay off some workers with little skill immediately so as to reduce cost.

B They are likely to keep all the employees as long as possible.

C They tend to wait longer before they lay off any staff than they would do if they were obeying market forces. 【正确答案】：C 【本题分数】：1.0分 【答案解析】

[精析] 在经济衰退期间，生产商在辞退员工之前通常会做些什么?对话中提到

“Manufacturers, therefore, tend to wait longer before they lay off any staff than they would do if they were obeying the market force.”在经济衰退期间，生产商在按照市场规律辞退员工之前更倾向于多等一段时间。故选C。 SPEAKING

十二、初SPEAKING (PART TWO) （本大题1小题．每题5.0分，共5.0分。'Mini presentation'--about 5 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas. ） 第1题

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas.

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A: What is important when„?

Choosing a business-training course? · Fees

· Subjects covered · Instructors

B: What is important when„? Selling a new product? · Discount · Quality · Advertising 【正确答案】：答案: A. Fees

Well, I think the most important factor is the fees of the training course. I'd like to see if our company could afford the expenses. Should the business training course cost too much, the company will have to reconsider the value and effects of that course. or

Range of Subjects Subjects covered matters a lot in choosing a training course. If the training course covers a wide range of subjects, it will be instructive for the trainees in different aspects. The more subjects are covered, the more knowledge they will acquire. or

Instructors I suppose instructors play an important role in choosing a business-training course. If there are excellent instructors handling this course, it will be attractive for sure. Everybody wants to learn from good tutors after all. B.

In my opinion, discount is more important in selling a new product. If a dealer gives his customer a favorable discount in selling a new product, it'll be very attractive and easier to reach an agreement. As a result, their volume of transactions can grow larger. or

Quality' matters a lot in selling a product.

Quality is the life of a product. It's a decisive factor. Products of high quality are the best promotion. Good quality will help to earn more credit from the customers and finally bring more customers. Mediocre products will damage the company's reputation, and cause a loss of consumers in the end. or An ingenious advertising campaign will catch the eyes of masses, because the public is inevitably influenced by ad bombardment in their daily life. 十三、初SPEAKING (PART THREE) （本大题1小题．每题5.0分，共5.0分。Discussion--about 5 minutes In this part of the test the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look

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at the prompt card, and example of which is below, and then about 2 minutes to discuss the scenario with your partner. After that the examiner will ask you more questions related to the topic. ） 第1题

In this part of the test the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the prompt card, an example of which is below, and then about 2 minutes to discuss the scenario with your partner. After that the examiner will ask you more questions related to the topic.

For two or three candidates Scenario

I'm going to describe a situation.

In order to improve the work efficiency, the company bought some equipment to equip the office. Talk together for about 2 minutes about the equipment and decide which 3 equipment is the most useful. Here are some ideas to help you. Prompt material

【正确答案】：答案:

A: What do you think is the most important symbol of a modern office? B: I think computers represent a modern office.

A: Yeah, computer is also the symbol of the information society. B: Right, in the information society, a phone is important.

A: And also a printer plays an important role, because although the computer can do a lot of things, it can't replace the paper.

B: Yeah, you can say that again. In addition, I think a scanner is also important. A: Through the scanner, we can scan many things into the computer. It is amazing. B: It is convenient also.

A: Last but not least, I think to have a comfortable chair and desk is necessary too.

B: Yeah. You are right. Examiner's question

Which three equipments do you think is the most useful in an office? Key: computer, telephone and comfortable chair.

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